50+ Announcement Ideas & Examples

A strong news pipeline is a key component of an effective PR program. Since major announcements, like multi-million dollar funding rounds or game-changing acquisitions, are fairly rare and sporadic, it's important to find creative ways to keep your company top of mind and showcase continued momentum.

Below are ways your PR program can manufacture news by showcasing smaller wins, publishing proprietary insights, and engaging with your community.

Don't forget to examine your news from the perspective of a reporter, and consider whether it is objectively newsworthy.

Availability of new products, features or services

• Typeform Introduces Brand Kits to Help Teams Create and Manage, and Deploy Consistent Brand Experiences

• Introducing Wayfair Spaces, the First-Ever Interior Design and Room Planning App on Magic Leap One

• Qualtrics Launches Government Web Experience Solution to Help Public Entities Improve Online Experiences

• New Canva Docs will create beautiful, rich documents

• HubSpot Addresses the Crisis of Disconnection with Platform-Wide Enhancements Announced at INBOUND 2022

• Wyng makes better personalization easier with new tools to build simple, progressive zero-party data collection experiences

• Jotform Launches New Feature: ‘Jotform Teams’

• Drift Expands Conversational Sales Offering to Increase Sales Productivity Amid Turbulent Market Conditions

• Zapier introduces new innovation program Zapier Early Access; launches eight new features at ZapConnect

• Momentive Announces New AI-Driven Market Research Features to Help Companies Shape the Future of Business

• Wayfair Unveils New Mobile App Features, Makes Shopping for Home from Anywhere Easier Than Ever Befor

Award wins or industry recognition

• Typeform Earns Organization of the Year Honors in 2022 Sales & Marketing Technology Awards

• Fast Company Names Wayfair Among Top 10 Most Innovative Companies in AR/VR

• HubSpot Named a Leader in 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms*

• Medallia Honored as a Top 25 Work Tech Vendor by Inspiring Workplaces

• SmartBear Earns a 2022 Tech Cares Award from TrustRadius

• Qualtrics CoreXM Ranked #1 in Survey Platform in G2 Fall 2022 Report

• Drift Named a Leader in Enterprise Conversation Automation Solutions

• Intercom is Named to Forbes Cloud 100 For Sixth Consecutive Year

Branded award programs

• Zapier Announces National No-Code Day and Launches No-Code Innovation Contest

• Qualtrics Honors Brands Delivering Personalized Experiences Through 2021 Qualtrics XM Breakthrough Artist Awards

Branded award program winners

• Wayfair Unveils Winners of Dream Classroom Giveaway

Branded events

• HubSpot to Host Analyst Day at INBOUND on September 7, 2022

• Wayfair Announces Way Day 2021, Its Biggest Sale of the Year

• HubSpot Announces Third Annual World Certification Week to Take Place from May 9 to May 13, 2022

• Wayfair to Launch Pop-Up Retail Experience for the Holiday Season

Community resources or support commitments

• Wayfair 3D University to Accelerate Industry-Wide Innovation in Visual Merchandising

• Typeform Enhances Startup Program to Help More Businesses Scale

• HubSpot launches accelerator program for 'creators'

• Wayfair Provides Business Update In Response to COVID-19

• Wayfair Launches Workplace Mentoring Program with Big Sister Boston

Company milestones or anniversaries

• Jotform Celebrates 1 Billion User Form Submissions, Among Other Milestones

• Wayfair Celebrates 10-Year Anniversary of European Operation Centre in Galway, Ireland, Announces Plans to Add 200+ Jobs in Ireland with Launch of New Virtual Workforce

• HubSpot Surpasses 100,000 Customers and $1 Billion in Annual Recurring Revenue, Celebrates the Companies Using its CRM Platform to Scale

Content series launches

• Qualtrics Launches "Work:New.0" Film Series on XM+

• Wayfair Unveils Wayfair On Air, a Video Commerce Experience That Brings Entertainment, Ideas, and Inspiration to Shopping for All Things Home

• Wayfair Launches TV Campaign in Germany, Partners with Barbara Schöneberger as Brand Ambassador

Customer milestones

• Canva Announces Crossing 100 Million Monthly Active Users Following Launch of Visual Worksuite

Customer wins or case studies

• SelectBlinds Chooses Medallia For Customer Experience

• Uncommon James Chooses Medallia For Customer Experience

• Leading Organizations Choose Qualtrics to Attract and Retain Top Talent

CSR and DEI initiatives

• Intuit Mailchimp Launches "Give Where You Live" in Partnership with NFL Players Across the Country on Giving Tuesday

• MailChimp and Black In Fashion Council Partner To Accelerate Black Designers, Entrepreneurs

• HubSpot’s Brian Halligan launches $100 million investment fund focused on climate change

• Kanarys, Inc. Teams Up with HubSpot to Fuel Diversity, Equity, and Inclusion Progress

• Wayfair Commits $30 Million to Social Impact Investing, Including $20 Million in LISC’s Black Economic Development Fund

Financial results or forecasts

• Wayfair Reports 36% Increase in Direct Retail Sales for Peak Five-Day Holiday Shopping Weekend

Funding

• Typeform Secures $135 Million in Series C Funding Led by Sofina

• Jebbit Raises $70 Million Strategic Growth Investment From Vista Equity Partners

Geographic expansion

• Wayfair Expands to Physical Retail with First Brick & Mortar Store

Inclusion in analyst reports

• Typeform Wins Multiple Awards from SaaSworthy and Capterra

• HubSpot Named a Leader in 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms*

• Drift Named a Leader in Enterprise Conversation Automation Solutions

Leadership appointments, roles changes, successions, etc.

• Momentive Names Rich Sullivan as its New Chief Financial Officer

• Drift Appoints Andrew Arocha as Chief Revenue Officer

• Jebbit Hires Several Execs, Including A New CFO And Head Of Canada

• Intuit Mailchimp CEO and Co-Founder Ben Chestnut to take on Business Advisor Role; SVP of Intuit QuickBooks Money Platform Rania Succar assumes Mailchimp CEO Duties

• Wayfair Announces Executive Retirements

Mergers and acquisitions

• Adobe to Acquire Figma

• Qualtrics Announces Definitive Agreement to Acquire Clarabridge

• Intuit to Acquire Mailchimp

Office openings or relocation

• Wayfair to open corporate office in Seattle in 2022, hire more than 200 tech employees

• Wayfair to Create 450 Jobs in Chemung County, New York

Partnerships or integrations

• Typeform Introduces App for Linktree Marketplace to Enable Seamless Conversational Experiences

• HubSpot Announces General Availability of WhatsApp Integration to Help Customers Form Deep Connections

• HelloFresh Partners with Medallia to Transform Contact Center and Improve Customer Experience

Product milestones

• Qualtrics Hits 10 Billion Experience iDs and Unveils New Platform Innovations That Deepen Customer Relationships and Automatically Deliver Great Experiences

Proprietary research and/or predictions

• Boost.ai Unveils Top Conversational AI Trends in 2022

• Talkwalker and HubSpot define top social media trends for a successful 2022

• Qualtrics Announces Consumer Trends That Will Shape 2023

• Wayfair Unveils Top Housewares Trends Sweeping Through Kitchens Across the U.S.

• HubSpot's 2022 Hybrid Work Report Reveals Insights on How to Make the Future of Work Sustainable

Rebranding

• Jotform announces new brand at 15th anniversary and 10 million user mark

Trade group membership or certification

• Wayfair Joins Khronos as 3D Commerce Working Group Accelerates 3D Content Standardization