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The Art of Shutting Up: When Spokespeople Should Stop Talking
When representing your company in a public forum, like an on-stage interview at a conference or a Zoom interview with a journalist, every...

John Costello
May 24, 20244 min read


Turning Press Mentions into Tangible Results
Earning a feature in a prestigious publication like the New York Times, TechCrunch, or The Wall Street Journal is undoubtedly a cause for...

John Costello
May 24, 20246 min read


Key Factors to Consider When Vetting Speaking Opportunities
Being invited to speak at events can be both an honor and a challenge. While these opportunities can provide valuable exposure and...

John Costello
May 17, 20244 min read


The Value of Low-Risk Reps for Media Training
Media interviews with top-tier publications can be a fantastic way to showcase your expertise and promote your projects. While it may be...

John Costello
May 17, 20244 min read


Why PR Pros Must Understand Media Business Models
The media landscape has undergone massive shifts in recent years, fundamentally changing how media companies make money and the type of...

John Costello
May 17, 20243 min read


How to Start Creating Thought Leadership
Thought leadership content is crucial for establishing expertise in a specific industry or field and building relationships with...

John Costello
Jan 31, 20233 min read


What Makes a Story Newsworthy?
If you're ready to make an announcement about an initiative or change at your company, chances are you already believe that it's...

John Costello
Jan 30, 20234 min read


5 Enterprise Tech Publications to Know
People aren't just getting their news from one or two major sources anymore. In today's highly-fragmented, hyper-specialized media...

John Costello
Jan 25, 20233 min read


50+ Announcement Ideas & Examples
A strong news pipeline is a key component of an effective PR program. Since major announcements, like multi-million dollar funding rounds...

John Costello
Jan 24, 20234 min read


AP Style Tips: Capitalizing Job Titles
AP Style, also known as the Associated Press Stylebook, is the go-to guide for journalists and media across the country. This style guide...

John Costello
Jan 19, 20233 min read


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